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How to spread the word about your new business

When you're starting a business, you tend to begin by thinking about the product or service. What sets you apart from the competition? What makes people want your specific offering over something else? How can you change the market?

After that, you begin thinking about the logistics. How much money do you need from investors? Where can you find commercial space? How do you hire employees and set up a payroll system?

All of this is great, but the reality is that your business can still fail if you only look at these aspects. You can have the best products in the world and a great corporate structure and still fail to make money if people simply do not know that your new company even exists. One of the most important things to do is simply to spread the word. Here are a few ways to do it in 2019:

  • Network with other people in the same space. Get connections. Find the community and actively become part of it.
  • Have a social media presence. One of the first things people tend to do with a new business is to check it out online, and you want to make it easy for them to find the information they're after.
  • Work on active marketing. Start online, but also consider local options like TV spots or ads in the paper. It depends on your audience.
  • Provide samples, promotions and even giveaways. Yes, it may feel like you're not earning as much as you can, but you're building awareness and investing in the future.

These are just a few steps to take. Make sure you carefully craft your business plan even while setting up your new company.

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